Maybelline

Maybelline wanted its own digital makeover and to have its experience reflective of their new brand. We wanted to keep the shopping experience simple while being able to discover the latest makeup trends that are ever-changing. We also created AR tools (before 2020) to help any beginners start on their makeup journey or for the master artist to try on the new “Viral” product all from the comfort of their phone.

Role: Design Lead