Bergdorf Goodman

 Bergdorf Goodman is an iconic NYC fashion and beauty destination who wanted their website to be an extension of its luxurious experience. Our challenge was to take the department store and offer the same premium clientele services digitally as well as optimizing all parts of the shopping journey. We took this as an opportunity to not only revamp the entire site, but also introduce its first mobile app. We worked directly with the president of Bergdorf Goodman to create a seamless checkout experience, elevate the photography style, and templatize editorial pages that shows off the latest fashion trends. Our website and app has introduced BG to a new set of digital savvy customers that love to shop and explore the world of luxury brands.

Role: Senior Designer