Seedlip Drinks

Seedlip and Diageo came to us with a challenge: design a mobile-first website that would enable them to double their direct-to-consumer bottle sales in the US. With the US market being new DTC territory for Diageo, we wanted to help Seedlip unlock their potential with the best online shopping experience possible. We made it our mission to design a site that would make shopping and browsing simple and effortless, while paying homage to Seedlip's commitment to nature and sustainability. We helped develop a new photography style that catered for digital formats. We also partnered with a great development team to build the experience, including a more accessible CMS to make our clients’ lives easier. In the first 2 weeks online, Seedlip had their best 10 most historic sales days ever. In fact, on January 1st this year, they surpassed an entire month’s worth of sales.

Role: Design Lead