Madewell

Madewell, a sister brand of J.Crew, came to us wanting to expand denim sales online, while maintaining the same effortless, cool, and authentic experience as their brick-and-mortar stores. We partnered up with them for one month of creative ideation. Together we identified key business areas, held workshops, and brainstormed. Through rounds of creating and collaborating, this is where we netted out: a collection of our best of thinking that showcases the future of Madewell.com.

Role: Designer